A bride’s wants are usually quite simple. She is seeking beautiful flowers. She may say off-white peonies, but is probably willing to accept hundreds of other choices. The key here is friendly, professional, knowledgeable explanation.
Brides also seek fresh and high-quality designs. Like anyone working on an important project, brides, too want to be reassured that their flowers will be made to specifications, which a good florist should keep generalized. Avoid trying to fulfill exact cultivar choices and steer toward elements such as color combinations, textures, mood and feeling. Leave the bride as well as those who help pay for the wedding flowers feel they have paid a fair market value for the goods and services received.
The florist must be able to buy and maintain fresh flowers from reliable sources. This is challenging whether the company is located in a metropolis or the furthest reaches of the countryside. The creation of wedding flowers should not take an overly extended amount of time. There should not be a need for overtime pay. When weddings take a long time to design, they are no longer fun to do and certainly do not pay.
The best way to get more wedding business is to do a good job. Customer satisfaction paves the way for good thoughts and good words. When you design flowers for a wedding, think about every bridesmaid and eligible woman attending that wedding as a potential customer.